By now, I’m sure you’ve heard of chatbots or messenger marketing. If you haven’t, it’s time to learn! Chatbots are another way to have your business working for you 24/7 on autopilot.
Here are 3 ways you can utilize chatbots for messenger marketing today:
Tools used in this article:
Manychat https://manychat.com (You can start for FREE!)
ClickFunnels https://bit.ly/2OkwP9n (FREE 14 day trial!)
AWeber https://bit.ly/2OsK1sO (FREE 30 day trial!)
Facebook Ads:
Lately, there has been a trend of people utilizing messenger marketing for Facebook advertising and for good reason. Messenger Marketing reduces the “friction” of the prospect’s journey. It does this by keeping the prospect on Facebook and psychologically looks less “salesy”. It’s much easier for somebody to start a message than it is to send them to a website.
The opt-in rate for a properly designed Chatbot will far out-perform most landing pages depending on the complexity of the offer.
Pro tip: Use the “JSON” growth tool instead of the “comment” growth tool when using Facebook ads. When using the “JSON” growth tool the automation code won’t break when people share your ad.
Embed “Send to Messenger” button in current landing pages:
If you have an in-depth sales page or squeeze page that you feel already performs well, you can embed a second option for “send to messenger” onto the page. ClickFunnels seems to work the best for this in my opinion. If you think you have a good opt-in rate already, wait until you ad a second option. There is a large majority of people that you will capture who don’t typically put in their name, phone, and email, however, will click a “send to message button.” The kicker is designing a Chatbot that will have seamlessly capture this information throughout the conversation. It might sound sneaky but it works!
Website Live Chat:
A lot of people are missing out on capturing leads with messenger marketing directly on their website. If you look in the bottom right hand of your screen you will see a green and white messenger circle icon. This is my customer chat messenger button. When you click that button you will see that it automatically engages with you. It will ask you if you would like to speak with a Funnel Expert and if you click yes, it will notify us in real time so that we can opt in and start a real live conversation. The power of NOW has a major impact on your business.
Conclusion:
Possibilities are endless with Chatbots and messenger marketing and it’s still a very new platform. I would encourage you to plug in messenger marketing with at least one of these ways in your business and see how it works for you. We use Manychat for our Chatbot software and have found it suits all the needs for us and our clients. If you’re looking to have a strategically designed chatbot to run a lead generating messenger marketing campaign for you, contact us today!
What are some ways you have used Chatbots so far?
